Thrillers usually contain a storyline which requires some intelligence on a matter from an audience. If people don't understand the basic concepts that the thriller is based on (politics, mental health problems), it can be confusing for the viewer.
The audience will have to be interested in the genre, because sometimes the films in in this genre and its sub-genres are thought to be very controversial.
A lot of thrillers are aimed at females, I think. The heroine is usually a vulnerable, ordinary woman. This may get females more "sucked in" to the storyline. Also thrillers make you question everyday routines, which is also good for audience suspense.
To conclude, thrillers are mainly aimed at more mature people/people with a basic understanding of issues risen in these films. The age can be anyone & so can the gender, but usually a basic knowledge is needed.
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